Shop.org Annual Summit 2013

September 30 - October 2, 2013
Lakeside Center at McCormick Place, Chicago #shoporg13

Nick Blannin

Nick
Blannin
Director, DTC Merchandising
Abercrombie & Fitch

Nick Blannin is the Director of DTC Merchandising for the Abercrombie & Fitch brands. After beginning his career in the security industry, Nick decided to pursue a more dynamic opportunity in retail and began working for A&F as an Assistant Merchandiser working on male fleece product. He quickly climbed through the ranks and became a Merchandise Manager overseeing a $220M dollar business. Nick was tapped to join the Direct-to-Consumer business in early 2012 to help strengthen A&F’s product offering. Since then, Abercrombie & Fitch’s Direct-to-Consumer revenue has grown from $553M to $701M and the online experience has become much more robust. Nick leads a team of merchants and analysts who work together to maintain a competitive, growth-oriented business. Nick has a Bachelor's Degree in Engineering from Harvard University.

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